![]() ![]() What are subtitles? Subtitles are written translations of dialogue that appear on-screen and in real time.Under the Americans with Disabilities Act (ADA), many entities have an obligation to caption their videos – not doing so may be considered discrimination. In addition to what’s spoken, captioning typically includes written descriptions of sound effects and music. Closed captions do not necessarily translate the content from one language to another. What are closed captions? Closed captions are audio transcriptions designed to enable people who are deaf or hard of hearing to engage with video content.What’s the difference between closed captions and subtitles?įirst, let’s define closed captions and subtitles: Let’s explore the concepts of closed captions, subtitles, and other communication tools and discuss how they can improve accessibility, generate international reach, and lock in compliance. ![]() In addition, they are embracing closed captions to expand their reach and enhance the accessibility of their content while ensuring compliance with legislation ( ADA compliance, for example). But, international expansion is not without its challenges – language and cultural barriers can sabotage attempts to break into new markets and win over new audiences.įor this reason, among others, global businesses are increasingly leveraging multimedia tools like subtitles for training purposes and multilingual marketing campaigns. It’s an exciting phenomenon, particularly for companies with big ambitions. People are connecting across borders and oceans with brands headquartered in all corners of the world. Thanks to the internet, many modern businesses are global businesses. ![]()
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